Rob Tencer's clients name was mentioned, as well as designer (Costume National) and the name of the event. (Christian Dior D'trick ) A brief bio was also included in this very unforgettable story placement.
New
York Daily News

With Jo Piazza
and Chris Rovzar
Originally published on Thursday June 10, 2004
COURTNEY
PELDON,
who used to be on MTV's "Undressed," found out the penalty for
wearing the wrong dress to the launch of Christian Dior's D'Trick collection
the other night. A spokeswoman for the "Boston Public" actress says
Dior officials sent security to remove Peldon after she revealed to press
outside that she was wearing a Costume National design and not Dior. Peldon
left the party in tears and is demanding an apology from the fashion house ...
(It’s not just a mention that I specialize in, but a story
you will always remember)
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